Foot traffic is one of the essential factors in a brick-and-mortar store. It serves as the lifeblood of a store – the more people enter the store, the higher the chances of getting sales. Footfall refers to the number of people entering an establishment such as a shop. All the data derived from a store’s footfall data is analysed and used to improve a shop’s sales and overall performance.
Before, footfall is counted manually by a staff that is assigned to the entrance of a store. A clicker is used by the staff to keep track of the number of people going into the shop. Although this method is good for counting footfall, there’s not much information that can be derived from it.
This is why modern ways of tracking footfall was developed. You can now keep track of the foot traffic with the use of sensors placed in the shop doorway. Newer technologies can also keep track of the movement of customers in your store, giving you more insights about their shopping behaviour.If you want to boost the growth of your store, here are the main reasons why footfall analytics are of great help.
Boosts Sales
Quality customer footfall analysis has a great help in boosting shop sales. With better understanding and insight about the shopping behaviour of customers inside your shop, you can tailor your marketing strategies to make it more effective to consumers. There are plenty of things you can do such as better staff allocation during peak hours, changing the layout of the store, more personalized ads, and many more.
Better Store Personalization
For e-commerce shops, it’s easier to personalize their store and marketing since the customers would input their data upon check out. However, it is a lot different with physical stores. Since their customers won’t give their essential details as they shop through the store, footfall analytics helps track consumer behaviour within the store. With the insights and information from footfall analysis, you can personalize the shop more and create marketing techniques that are more appealing and effective to the target demographic.
Better Staffing
Basically, you’ll need staff to run your store all day long and you’ll be paying the same rate for their work no matter how high or low the sales are. Smart staffing can help you save on your costs as well as make your store more efficient in catering to the customers inside.
With the help of footfall analysis, you’ll get better insights about your store and create better staff scheduling. You’ll know when the peak hours are and schedule more staff while reducing the number of staff in times when there are not much people coming into the shop.
Footfall analysis is greatly important in running any physical store since it helps the owner understand the business and the customers more. With better insight, one could create better marketing strategies and even make changes to the store itself to cater to the customers’ needs.
