Values in business is not just a trivial thing that you put into the Mission and Vision part of business, but rather these are the virtues that you are actually implanting not just to your employees but also to your clients as well.
The values that you hold as a business is also the reason why you are motivated in doing the things that you do. Without such then there would be no business to have in the next couple of years. So here are some effective ways in which you can show your business values in your daily operations.
Quality of Service
The first area where you can show your real values as a business entity is through the quality of services that you give to your clients. Yes, you may be in the field of sales yet how you deal and how you operate with your clients and prospects tells how you see and perceive them and what values you hold as a business.
Case in point, if you are only good to clients who you perceive to be pay, and treat others who aren’t less, then it shows that you only see people as sources of profit rather than your partners towards growth. Thus, it pays to give quality service to all, not just to a chosen privileged few.
Art and Representation
You can also show the values that you hold through art and representation. This can actually be seen through the headquarters or the office organization and arrangement. If the values that you hold are purely for gain and profit then it would show on the artworks and how the workplace is manifested for the clients and also the employees as well. If you want you want to have clear representation there is an art Consultancy Company in Australia and internationally offer their services to companies and businesses who want need their services.
Product and Marketing
You can also show such values through product packaging, and marketing such as ads and logos. It has been a subject of a wide research in business psychology that logo, pictures, and colours that brands use with their packaging and brand logo actually affects how it is perceived by consumers and it also affect the number of sales with regards to that product.
Dairy products for example never use neon colours because it is associated with toxicity, rather they use fresh colours such as green, white, or blue to present freshness, nature, and health, thus it affects how it is perceived and people are apt to buy those they unconsciously perceived as good and positive.
No matter how great your plan will be and no matter how saleable and marketable your product is, if you do not instil any value to your business and company then it is all for nothing because the business will always fail to become a trusted institution because it never holds any real meaning and any real value to itself and to its customers.
