To make your marketing plan as effective as possible, you have to focus on one crucial component; your signage. Your signage needs to be noticeable and compelling. You need it to stand out and be different from your competition. You need to have the attention of your target market on you. A mediocre or ill placed signage would make your company practically invisible which in turn would adversely affect your sales.
But what are the ways you could do to make your signs stand out? The first thing you need to remember when it comes to designing your signs is that it needs to catch and hold your possible clients’ attention in less than 20 seconds. Pack all the necessary information and message you want to convey to make the customer interested on your brand.
Be creative and use complementary colours
Choosing colours is the first step in to making your signage stand out. Of course, it should be the same colours for your brand to create brand awareness thus, you have to be very careful in selecting the colours for your brand. When you are picking the colours for your brand, it is helpful that you look at a colour wheel to find out which colours best complement one another. Reading about the psychology of colours help too.
Be conspicuous
One of the more effective facilities signage strategy you could employ is by making sure your sign is conspicuous. You should still be careful not to overstate on your signage the nature of your brand to lessen the risk of being tasteless.
Take advantage of high-quality signs, illumination, or 3D lettering that even if your logo or sign is subtle, it will stand out. Attempt to create a sign that will leave a lasting visual impression. Combine complementary colours with witty and funny texts or a play with words to attract attention.
Be wary of your surroundings
If your business is situated in a busy area with a lot of business and commercial establishments with their own signs hanging, you need to make sure your sign would not compete with their signs. Of course, you would not need to move your business to a new location because of the surroundings being busy. You just need to consider what is in your surrounds to design your signage accordingly for it to not go under the multitude of signs contending with people’s attention.
Be different
Think outside the box and approach designing your signs in a new way. Do not be afraid to derail from what is the usual. Use humour or puns to attract people’s attention since whimsy is a language that everyone understands. Be distinctive and memorable. When you enjoy yourself making the signs, it would show and it is a brilliant strategy for standing out.
Avoid your company being pushed into the background. Get the most out of your signage by making it truly stand out by paying attention to tips and tactics on making your sign more visible.
